Tourism Guidance Services Market Size, Trends and Insights By Type of Guidance (Historical and Cultural Tours, Adventure and Outdoor Tours, Culinary Tours, Eco-Tourism Guidance, Others), By Application (Travel Agency, Ordinary Tourists, Others), By Geographic Focus (Local Guidance, National Tours, International Tours), By Target Audience (Individual Travelers, Group Tours, Family Tours, Business Travelers), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032


Report Code: CMI40698

Published Date: February 2024

Pages: 320+

Category: Consumer Goods

Report Snapshot

CAGR: 8.2%
48.4B
2022
52.4B
2023
106.5B
2032

Source: CMI

Study Period: 2023-2032
Fastest Growing Market: Asia-Pacific
Largest Market: Europe

Major Players

  • GetYourGuide
  • Viator (TripAdvisor Experiences)
  • Klook
  • TourRadar
  • TUI Group
  • Intrepid Group
  • Others

Exclusive, in-depth market intelligence can help you increase your Revenue.

Download Sample Pdf

Reports Description

As per the current market research conducted by the CMI Team, the global Tourism Guidance Services Market is expected to record a CAGR of 8.2% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 52.4 Billion. By 2032, the valuation is anticipated to reach USD 106.5 Billion.

The tourism guidance services market refers to the industry facilitating travel experiences through guided tours, activities, and information services. Key players, utilizing digital platforms and technology, offer curated itineraries, historical insights, and cultural context to enhance tourists’ experiences.

With a focus on personalized and immersive travel, these services cater to diverse interests and preferences, from historical and culinary tours to adventure activities. The market is influenced by evolving traveler demands, technological innovations, and a growing emphasis on sustainable and responsible tourism, providing comprehensive solutions to meet the diverse needs of modern travelers worldwide.

Tourism Guidance Services Market – Significant Growth Factors

The Tourism Guidance Services Market presents significant growth opportunities due to several factors:

  • Rise in Experiential Tourism: The growing demand for experiential travel is a key driver. Tourists seek unique and immersive experiences, leading to increased reliance on tourism guidance services that provide curated and specialized activities, enhancing overall travel satisfaction.
  • Advancements in Technology: Technological innovations, such as mobile apps, augmented reality, and virtual experiences, drive the tourism guidance services market. These tools enhance accessibility, provide real-time information, and create interactive and engaging travel experiences for users.
  • Cultural Emphasis and Heritage Tourism: The increasing interest in cultural exploration and heritage tourism contributes to the growth of tourism guidance services. Travelers seek guidance to explore historical sites, cultural landmarks, and local traditions, prompting a demand for knowledgeable guides and curated experiences.
  • Growing Focus on Sustainable Travel: The emphasis on sustainable and responsible tourism practices influences the market. Tourists increasingly prefer services that align with environmental and social responsibility, driving tourism guidance services to incorporate eco-friendly practices and promote sustainable tourism initiatives.
  • Customized and Personalized Experiences: There is an opportunity to capitalize on the demand for personalized travel experiences. Tourism guidance services can offer tailor-made itineraries, catering to individual preferences and interests, creating a more intimate and personalized connection with travelers.
  • Integration of Artificial Intelligence (AI) and Data Analytics: Leveraging AI and data analytics presents an opportunity for tourism guidance services to enhance customer engagement. Predictive analytics can anticipate traveler preferences, enabling services to offer personalized recommendations, optimize itineraries, and deliver a more seamless and individualized travel experience.

Tourism Guidance Services Market – Mergers and Acquisitions

The Tourism Guidance Services Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Tourism Guidance Services Market include:

  • In 2024, EasyJet will expand its partnership with TUI Musement Tours and Activities, offering customers the option to add experiences to their flight or holiday packages. This collaboration enhances easyJet’s offering, providing travelers with a seamless way to integrate tours and activities into their travel plans.
  • In 2023, TUI Group will extend its decade-long partnership with IBS Software, aiming to optimize its airline IT operations platform. This move allows TUI to disrupt existing business models, improve scalability, expedite speed to market, and ultimately enhance the customer experience within the travel and tourism industry.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Tourism Guidance Services Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Tourism Guidance Services Market Tourism Source Market Mice Model Market
CAGR 8.2% (Approx) CAGR 5.2% (Approx) CAGR 6.75% (Approx)
USD 106.5 Billion by 2032 USD 986.5 Billion by 2032 USD 56.60 Billion by 2032

Tourism Guidance Services Market – Significant Threats

The Tourism Guidance Services Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

  • Impact of Global Events and Pandemics: Global events and pandemics, as exemplified by the COVID-19 pandemic, pose a significant threat to the tourism guidance services market. Travel restrictions, health concerns, and economic downturns during such crises can lead to a sudden and prolonged decline in tourism, affecting the demand for guidance services.
  • Overreliance on Technology: Despite being a driver, overreliance on technology can pose a threat. Technical glitches, cybersecurity issues, or rapid changes in consumer preferences towards more traditional forms of guidance may impact the market’s stability and the ability of services to meet evolving demands.
  • Negative Environmental and Cultural Impact: Tourism guidance services face threats related to their environmental and cultural impact. Over-tourism in popular destinations can lead to environmental degradation and harm local cultures. Sustainable and responsible tourism practices are essential to mitigate these threats and ensure the long-term viability of the market.
  • Intense Competition and Price Wars: The tourism guidance services market is highly competitive, leading to potential threats from price wars and service commodification. Aggressive pricing strategies may compromise the quality of services, impacting the overall value proposition and diminishing the differentiation among competitors, potentially harming the sustainability of businesses in the market.

Global Tourism Guidance Services Market 2023–2032 (By Application)

www.custommarketinsight.com

Category-Wise Insights

By Type of Guidance:

  • Historical and Cultural Tours: Historical and cultural tours in tourism guidance services involve curated experiences to explore heritage sites, museums, and traditions. A trend involves immersive storytelling through digital guides, offering historical context and cultural insights to enhance the visitor’s understanding and engagement with the destination’s past.
  • Adventure and Outdoor Tours: Adventure and outdoor tours focus on guided experiences in natural settings, encompassing activities like hiking, kayaking, and wildlife safaris. A trend involves incorporating technology, such as GPS-guided trails and virtual reality, to enhance safety, navigation, and overall adventure experiences for participants.
  • Culinary Tours: Culinary tours offer guided exploration of local cuisines and food cultures. A trend is the integration of technology for virtual cooking classes, interactive gastronomic experiences, and partnerships with local chefs, providing tourists with a deeper understanding and appreciation of regional culinary traditions.
  • Eco-Tourism Guidance: Eco-tourism guidance emphasizes sustainable and responsible travel practices, guiding tourists through eco-friendly destinations and activities. A trend involves collaborations with conservation organizations, promoting eco-conscious behaviors, and offering educational components to raise awareness about environmental preservation within the tourism experience.
  • Others: The “Others” category in tourism guidance services comprises various niche and emerging segments. Trends in this segment may include unique thematic tours, wellness-focused experiences, or innovative uses of technology to cater to specialized interests, providing diverse and customizable offerings to meet evolving consumer demands.

By Application

  • Travel Agency: Tourism guidance services find applications in travel agencies where curated itineraries, local insights, and personalized experiences enhance travel packages. Trends include advanced technology integration, virtual experiences, and partnerships with local guides, ensuring comprehensive support for agencies to offer unique and engaging travel options.
  • Ordinary Tourists: Ordinary tourists benefit from tourism guidance services for curated experiences, historical insights, and cultural immersion. Trends involve a growing demand for personalized travel itineraries, eco-friendly practices, and seamless mobile app experiences, enriching the overall travel journey.
  • Others: The “Others” segment encompasses diverse applications, from corporate travel to educational excursions. Tourism guidance services adapt to specific needs, emphasizing customization, digital innovation, and sustainable practices. Emerging trends include specialized niche tours, virtual reality experiences, and collaboration with diverse industries to cater to unique requirements.

Global Tourism Guidance Services Market 2023–2032 (By Geographic Focus)

www.custommarketinsight.com

By Geographic Focus

  • Local Guidance: Local guidance in the tourism services market focuses on providing insights into specific cities or regions. The trend involves a rising demand for hyper-local experiences, connecting travelers with authentic local culture, hidden gems, and community-driven initiatives, creating personalized and immersive journeys within a specific geographic area.
  • National Tours: National tours in the tourism guidance services market span across the country, offering comprehensive travel experiences. A trend includes the promotion of domestic tourism, with a focus on exploring diverse landscapes, historical landmarks, and cultural diversity within the country. National tours cater to the growing demand for in-depth exploration and discovery.
  • International Tours: International tours encompass guided travel experiences across borders and often involve multi-country itineraries. A prevailing trend involves cross-cultural experiences, emphasizing the exploration of global destinations. Services cater to international tourists seeking diverse landscapes, historical wonders, and cultural richness, fostering global connections and memorable journeys.

By Target Audience

  • Individual Travelers: Individual Travelers in the Tourism Guidance Services Market represent solo explorers seeking personalized experiences. Trends include rising demand for self-guided tours, virtual travel apps, and customizable itineraries, emphasizing unique, flexible, and technology-driven solutions tailored to the preferences of solo adventurers.
  • Group Tours: Group Tours cater to organized travel experiences, offering guided exploration for collective enjoyment. Trends include the integration of technology for group coordination, immersive cultural experiences, and special packages targeting various interest groups, fostering a sense of community among travelers.
  • Family Tours: Family Tours cater to the unique needs of traveling families, providing guided experiences suitable for all ages. Trends include family-friendly itineraries, interactive and educational tours for children, and the incorporation of technology to engage and entertain family members, ensuring a memorable and inclusive travel experience.
  • Business Travelers: Business Travelers in the Tourism Guidance Services Market focus on convenient and efficient experiences. Trends include time-sensitive itineraries, virtual and augmented reality tools for business-related information, and services tailored to blend professional commitments with curated cultural experiences, reflecting the evolving demands of corporate travelers.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 52.4 Billion
Projected Market Size in 2032 USD 106.5 Billion
Market Size in 2022 USD 48.4 Billion
CAGR Growth Rate 8.2% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Type of Guidance, Application, Geographic Focus, Target Audience and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Tourism Guidance Services Market – Regional Analysis

The Tourism Guidance Services Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

  • North America: In North America, the tourism guidance services market sees a trend towards tech-driven experiences. Virtual reality-enhanced tours, mobile app integrations, and AI-powered personalized itineraries cater to the tech-savvy traveler. Sustainability-focused guidance services and immersive cultural experiences further characterize the evolving preferences in this region.
  • Europe: Europe embraces a trend centered on historical and cultural depth. Guided tours exploring the rich heritage, hidden gems, and local traditions gain popularity. Sustainable and eco-friendly tourism practices also prevail, aligning with the increasing emphasis on responsible travel in the European tourism guidance services market.
  • Asia-Pacific: In the Asia-Pacific region, the tourism guidance services market witnesses a surge in adventure and outdoor experiences. Guided tours catering to activities like trekking, wildlife exploration, and water sports gain prominence. The integration of mobile apps for seamless bookings and augmented reality features enhances the appeal of these adventurous journeys.
  • LAMEA (Latin America, Middle East, and Africa): LAMEA showcases a trend focusing on luxury and exclusive tourism guidance services. High-end guided experiences, premium cultural tours, and personalized itineraries targeting luxury travelers characterize the market. Unique collaborations with local influencers and cultural experts add an exclusive touch to tourism guidance services in the LAMEA region.

Global Tourism Guidance Services Market 2023–2032 (By Billion)

www.custommarketinsight.com

Competitive Landscape – Tourism Guidance Services Market

The Tourism Guidance Services Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

  • GetYourGuide
  • Viator (TripAdvisor Experiences)
  • Klook
  • TourRadar
  • TUI Group
  • Intrepid Group
  • Context Travel
  • City Wonders
  • Urban Adventures
  • Walks
  • G Adventures
  • TourHQ
  • Musement
  • Evan Evans Tours
  • Sandemans New Europe
  • Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players like Klook and TourRadar have entered the tourism guidance services market with innovative technologies, emphasizing mobile apps and virtual experiences. However, key players such as GetYourGuide, Viator, and TUI Group dominate through extensive networks, partnerships, and diverse offerings.

These industry leaders leverage advanced technology, including augmented reality and machine learning, providing users with seamless, immersive travel experiences. Dominance is reinforced by strategic collaborations, global reach, and continuous innovation, cementing their positions at the forefront of the competitive tourism guidance services market.

The Tourism Guidance Services Market is segmented as follows:

By Type of Guidance

  • Historical and Cultural Tours
  • Adventure and Outdoor Tours
  • Culinary Tours
  • Eco-Tourism Guidance
  • Others

By Application

  • Travel Agency
  • Ordinary Tourists
  • Others

By Geographic Focus

  • Local Guidance
  • National Tours
  • International Tours

By Target Audience

  • Individual Travelers
  • Group Tours
  • Family Tours
  • Business Travelers

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Tourism Guidance Services Market, (2023 – 2032) (USD Billion)
    • 2.2 Global Tourism Guidance Services Market: snapshot
  • Chapter 3. Global Tourism Guidance Services Market – Industry Analysis
    • 3.1 Tourism Guidance Services Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Rise in Experiential Tourism
      • 3.2.2 Advancements in Technology
      • 3.2.3 Cultural Emphasis and Heritage Tourism
      • 3.2.4 Growing Focus on Sustainable Travel
      • 3.2.5 Customized and Personalized Experiences
      • 3.2.6 Integration of Artificial Intelligence (AI) and Data Analytics.
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Type of Guidance
      • 3.7.2 Market Attractiveness Analysis By Application
      • 3.7.3 Market Attractiveness Analysis By Geographic Focus
      • 3.7.4 Market Attractiveness Analysis By Target Audience
  • Chapter 4. Global Tourism Guidance Services Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Tourism Guidance Services Market: Company Market Share, 2022
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Tourism Guidance Services Market – Type of Guidance Analysis
    • 5.1 Global Tourism Guidance Services Market Overview: By Type of Guidance
      • 5.1.1 Global Tourism Guidance Services Market Share, By Type of Guidance, 2022 and 2032
    • 5.2 Historical and Cultural Tours
      • 5.2.1 Global Tourism Guidance Services Market by Historical and Cultural Tours, 2023 – 2032 (USD Billion)
    • 5.3 Adventure and Outdoor Tours
      • 5.3.1 Global Tourism Guidance Services Market by Adventure and Outdoor Tours, 2023 – 2032 (USD Billion)
    • 5.4 Culinary Tours
      • 5.4.1 Global Tourism Guidance Services Market by Culinary Tours, 2023 – 2032 (USD Billion)
    • 5.5 Eco-Tourism Guidance
      • 5.5.1 Global Tourism Guidance Services Market by Eco-Tourism Guidance, 2023 – 2032 (USD Billion)
    • 5.6 Others
      • 5.6.1 Global Tourism Guidance Services Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 6. Global Tourism Guidance Services Market – Application Analysis
    • 6.1 Global Tourism Guidance Services Market Overview: By Application
      • 6.1.1 Global Tourism Guidance Services Market Share, By Application, 2022 and 2032
    • 6.2 Travel Agency
      • 6.2.1 Global Tourism Guidance Services Market by Travel Agency, 2023 – 2032 (USD Billion)
    • 6.3 Ordinary Tourists
      • 6.3.1 Global Tourism Guidance Services Market by Ordinary Tourists, 2023 – 2032 (USD Billion)
    • 6.4 Others
      • 6.4.1 Global Tourism Guidance Services Market by Others, 2023 – 2032 (USD Billion)
  • Chapter 7. Global Tourism Guidance Services Market – Geographic Focus Analysis
    • 7.1 Global Tourism Guidance Services Market Overview: By Geographic Focus
      • 7.1.1 Global Tourism Guidance Services Market Share, By Geographic Focus, 2022 and 2032
    • 7.2 Local Guidance
      • 7.2.1 Global Tourism Guidance Services Market by Local Guidance, 2023 – 2032 (USD Billion)
    • 7.3 National Tours
      • 7.3.1 Global Tourism Guidance Services Market by National Tours, 2023 – 2032 (USD Billion)
    • 7.4 International Tours
      • 7.4.1 Global Tourism Guidance Services Market by International Tours, 2023 – 2032 (USD Billion)
  • Chapter 8. Global Tourism Guidance Services Market – Target Audience Analysis
    • 8.1 Global Tourism Guidance Services Market Overview: By Target Audience
      • 8.1.1 Global Tourism Guidance Services Market Share, By Target Audience, 2022 and 2032
    • 8.2 Individual Travelers
      • 8.2.1 Global Tourism Guidance Services Market by Individual Travelers, 2023 – 2032 (USD Billion)
    • 8.3 Group Tours
      • 8.3.1 Global Tourism Guidance Services Market by Group Tours, 2023 – 2032 (USD Billion)
    • 8.4 Family Tours
      • 8.4.1 Global Tourism Guidance Services Market by Family Tours, 2023 – 2032 (USD Billion)
    • 8.5 Business Travelers
      • 8.5.1 Global Tourism Guidance Services Market by Business Travelers, 2023 – 2032 (USD Billion)
  • Chapter 9. Tourism Guidances Services Market – Regional Analysis
    • 9.1 Global Tourism Guidances Services Market Regional Overview
    • 9.2 Global Tourism Guidances Services Market Share, by Region, 2022 & 2032 (USD Billion)
    • 9.3. North America
      • 9.3.1 North America Tourism Guidances Services Market, 2023 – 2032 (USD Billion)
        • 9.3.1.1 North America Tourism Guidances Services Market, by Country, 2023 – 2032 (USD Billion)
    • 9.4 North America Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032
      • 9.4.1 North America Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032 (USD Billion)
    • 9.5 North America Tourism Guidances Services Market, by Application, 2023 – 2032
      • 9.5.1 North America Tourism Guidances Services Market, by Application, 2023 – 2032 (USD Billion)
    • 9.6 North America Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032
      • 9.6.1 North America Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032 (USD Billion)
    • 9.7 North America Tourism Guidances Services Market, by Target Audience, 2023 – 2032
      • 9.7.1 North America Tourism Guidances Services Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 9.8. Europe
      • 9.8.1 Europe Tourism Guidances Services Market, 2023 – 2032 (USD Billion)
        • 9.8.1.1 Europe Tourism Guidances Services Market, by Country, 2023 – 2032 (USD Billion)
    • 9.9 Europe Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032
      • 9.9.1 Europe Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032 (USD Billion)
    • 9.10 Europe Tourism Guidances Services Market, by Application, 2023 – 2032
      • 9.10.1 Europe Tourism Guidances Services Market, by Application, 2023 – 2032 (USD Billion)
    • 9.11 Europe Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032
      • 9.11.1 Europe Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032 (USD Billion)
    • 9.12 Europe Tourism Guidances Services Market, by Target Audience, 2023 – 2032
      • 9.12.1 Europe Tourism Guidances Services Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 9.13. Asia Pacific
      • 9.13.1 Asia Pacific Tourism Guidances Services Market, 2023 – 2032 (USD Billion)
        • 9.13.1.1 Asia Pacific Tourism Guidances Services Market, by Country, 2023 – 2032 (USD Billion)
    • 9.14 Asia Pacific Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032
      • 9.14.1 Asia Pacific Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032 (USD Billion)
    • 9.15 Asia Pacific Tourism Guidances Services Market, by Application, 2023 – 2032
      • 9.15.1 Asia Pacific Tourism Guidances Services Market, by Application, 2023 – 2032 (USD Billion)
    • 9.16 Asia Pacific Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032
      • 9.16.1 Asia Pacific Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032 (USD Billion)
    • 9.17 Asia Pacific Tourism Guidances Services Market, by Target Audience, 2023 – 2032
      • 9.17.1 Asia Pacific Tourism Guidances Services Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 9.18. Latin America
      • 9.18.1 Latin America Tourism Guidances Services Market, 2023 – 2032 (USD Billion)
        • 9.18.1.1 Latin America Tourism Guidances Services Market, by Country, 2023 – 2032 (USD Billion)
    • 9.19 Latin America Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032
      • 9.19.1 Latin America Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032 (USD Billion)
    • 9.20 Latin America Tourism Guidances Services Market, by Application, 2023 – 2032
      • 9.20.1 Latin America Tourism Guidances Services Market, by Application, 2023 – 2032 (USD Billion)
    • 9.21 Latin America Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032
      • 9.21.1 Latin America Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032 (USD Billion)
    • 9.22 Latin America Tourism Guidances Services Market, by Target Audience, 2023 – 2032
      • 9.22.1 Latin America Tourism Guidances Services Market, by Target Audience, 2023 – 2032 (USD Billion)
    • 9.23. The Middle-East and Africa
      • 9.23.1 The Middle-East and Africa Tourism Guidances Services Market, 2023 – 2032 (USD Billion)
        • 9.23.1.1 The Middle-East and Africa Tourism Guidances Services Market, by Country, 2023 – 2032 (USD Billion)
    • 9.24 The Middle-East and Africa Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032
      • 9.24.1 The Middle-East and Africa Tourism Guidances Services Market, by Type of Guidances, 2023 – 2032 (USD Billion)
    • 9.25 The Middle-East and Africa Tourism Guidances Services Market, by Application, 2023 – 2032
      • 9.25.1 The Middle-East and Africa Tourism Guidances Services Market, by Application, 2023 – 2032 (USD Billion)
    • 9.26 The Middle-East and Africa Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032
      • 9.26.1 The Middle-East and Africa Tourism Guidances Services Market, by Geographic Focus, 2023 – 2032 (USD Billion)
    • 9.27 The Middle-East and Africa Tourism Guidances Services Market, by Target Audience, 2023 – 2032
      • 9.27.1 The Middle-East and Africa Tourism Guidances Services Market, by Target Audience, 2023 – 2032 (USD Billion)
  • Chapter 10. Company Profiles
    • 10.1 GetYourGuide
      • 10.1.1 Overview
      • 10.1.2 Financials
      • 10.1.3 Product Portfolio
      • 10.1.4 Business Strategy
      • 10.1.5 Recent Developments
    • 10.2 Viator (TripAdvisor Experiences)
      • 10.2.1 Overview
      • 10.2.2 Financials
      • 10.2.3 Product Portfolio
      • 10.2.4 Business Strategy
      • 10.2.5 Recent Developments
    • 10.3 Klook
      • 10.3.1 Overview
      • 10.3.2 Financials
      • 10.3.3 Product Portfolio
      • 10.3.4 Business Strategy
      • 10.3.5 Recent Developments
    • 10.4 TourRadar
      • 10.4.1 Overview
      • 10.4.2 Financials
      • 10.4.3 Product Portfolio
      • 10.4.4 Business Strategy
      • 10.4.5 Recent Developments
    • 10.5 TUI Group
      • 10.5.1 Overview
      • 10.5.2 Financials
      • 10.5.3 Product Portfolio
      • 10.5.4 Business Strategy
      • 10.5.5 Recent Developments
    • 10.6 Intrepid Group
      • 10.6.1 Overview
      • 10.6.2 Financials
      • 10.6.3 Product Portfolio
      • 10.6.4 Business Strategy
      • 10.6.5 Recent Developments
    • 10.7 Context Travel
      • 10.7.1 Overview
      • 10.7.2 Financials
      • 10.7.3 Product Portfolio
      • 10.7.4 Business Strategy
      • 10.7.5 Recent Developments
    • 10.8 City Wonders
      • 10.8.1 Overview
      • 10.8.2 Financials
      • 10.8.3 Product Portfolio
      • 10.8.4 Business Strategy
      • 10.8.5 Recent Developments
    • 10.9 Urban Adventures
      • 10.9.1 Overview
      • 10.9.2 Financials
      • 10.9.3 Product Portfolio
      • 10.9.4 Business Strategy
      • 10.9.5 Recent Developments
    • 10.10 Walks
      • 10.10.1 Overview
      • 10.10.2 Financials
      • 10.10.3 Product Portfolio
      • 10.10.4 Business Strategy
      • 10.10.5 Recent Developments
    • 10.11 G Adventures
      • 10.11.1 Overview
      • 10.11.2 Financials
      • 10.11.3 Product Portfolio
      • 10.11.4 Business Strategy
      • 10.11.5 Recent Developments
    • 10.12 TourHQ
      • 10.12.1 Overview
      • 10.12.2 Financials
      • 10.12.3 Product Portfolio
      • 10.12.4 Business Strategy
      • 10.12.5 Recent Developments
    • 10.13 Musement
      • 10.13.1 Overview
      • 10.13.2 Financials
      • 10.13.3 Product Portfolio
      • 10.13.4 Business Strategy
      • 10.13.5 Recent Developments
    • 10.14 Evan Evans Tours
      • 10.14.1 Overview
      • 10.14.2 Financials
      • 10.14.3 Product Portfolio
      • 10.14.4 Business Strategy
      • 10.14.5 Recent Developments
    • 10.15 Sandemans New Europe
      • 10.15.1 Overview
      • 10.15.2 Financials
      • 10.15.3 Product Portfolio
      • 10.15.4 Business Strategy
      • 10.15.5 Recent Developments
    • 10.16 Others.
      • 10.16.1 Overview
      • 10.16.2 Financials
      • 10.16.3 Product Portfolio
      • 10.16.4 Business Strategy
      • 10.16.5 Recent Developments
List Of Figures

Figures No 1 to 33

List Of Tables

Tables No 1 to 102

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2032
  • Market revenue estimates and forecasts up to 2032, by technology
  • Market revenue estimates and forecasts up to 2032, by application
  • Market revenue estimates and forecasts up to 2032, by type
  • Market revenue estimates and forecasts up to 2032, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • GetYourGuide
  • Viator (TripAdvisor Experiences)
  • Klook
  • TourRadar
  • TUI Group
  • Intrepid Group
  • Context Travel
  • City Wonders
  • Urban Adventures
  • Walks
  • G Adventures
  • TourHQ
  • Musement
  • Evan Evans Tours
  • Sandemans New Europe
  • Others

FAQs

The key factors driving the Market are Rise in Experiential Tourism, Advancements in Technology, Cultural Emphasis and Heritage Tourism, Growing Focus on Sustainable Travel, Customized and Personalized Experiences And Integration of Artificial Intelligence (AI) and Data Analytics.

The “Historical and Cultural Tours” category dominated the market in 2022.

The key players in the market are GetYourGuide, Viator (TripAdvisor Experiences), Klook, TourRadar, TUI Group, Intrepid Group, Context Travel, City Wonders, Urban Adventures, Walks, G Adventures, TourHQ, Musement, Evan Evans Tours, Sandemans New Europe, Others.

“North America” had the largest share in the Tourism Guidance Services Market.

The global market is projected to grow at a CAGR of 8.2% during the forecast period, 2023-2032.

The Tourism Guidance Services Market size was valued at USD 52.4 Billion in 2023.

PURCHASE OPTIONS

$

3490


$

4490


$

5490


$

1950


powerbi pdf
$

6200

What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • Free 25% or 40 hours of customisation.
  • Free post-sale service assistance.
  • 15% discount on your next purchase.
  • Dedicated account Associate .
  • Permission to print the report.
  • Service guarantee available.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • Free 35% or 60 hours of customisation.
  • Free post-sale service assistance.
  • 25% discount on your next purchase.
  • Service guarantee available.
  • Personalised market brief by author.
  • Permission to print the report.
  • PDF, Excel and Power Point.
  • Can be accessible by unlimited users.
  • Free 40% or 80 hours of customisation.
  • Free post-sale service assistance.
  • 30% discount on your next purchase.
  • Permission to print the report.
  • Dedicated account manager.
  • Service guarantee available.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.
  • 15% discount on your next purchase.
  • Free 20% or 10 hours of customisation.
  • PDF, Excel, Power Point and Power BI.
  • Every Year Free Update ( Apr – Apr)
  • Personalized market brief by author
  • Can be accessible by unlimited users.
  • Free 50% or 90 hours of customization.
  • Up to 50 Company Profiles
  • Free post-sale service assistance with guarantee
  • 40% discount on your next purchase.
  • Permission to print the report.
  • Dedicated account team.
  • Service guarantee available.

Want to customize this report?
100% FREE CUSTOMIZATION!