US Personalized Nutrition Market 2024–2033

Reports Description

As per the current market research conducted by the CMI Team, the US Personalized Nutrition Market is expected to record a CAGR of 8.2% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 7,713.1 Million. By 2033, the valuation is anticipated to reach USD 15,677.3 Million.

The US personalized nutrition market encompasses the provision of tailored dietary recommendations, products, and services based on individual characteristics such as genetics, health goals, and lifestyle factors. It leverages advancements in technology, including genetic testing, artificial intelligence, and data analytics, to provide customized solutions that optimize health and wellness outcomes for consumers.

Key players in the market offer a range of personalized nutrition services, including genetic analysis, dietary supplements, meal plans, and coaching, catering to the diverse needs and preferences of individuals seeking to improve their overall health through personalized dietary interventions.

US Personalized Nutrition Market – Significant Growth Factors

The US Personalized Nutrition Market presents significant growth opportunities due to several factors:

• Advancements in Technology: Technological advancements, such as genetic testing, artificial intelligence, and mobile health apps, enable personalized nutrition companies to analyze individual health data and provide tailored dietary recommendations, driving market growth.

• Rising Health Consciousness: Increasing awareness of the importance of nutrition in overall health and well-being drives consumer demand for personalized nutrition solutions to address specific health goals and dietary preferences.

• Shift towards Preventive Healthcare: The shift from reactive to preventive healthcare encourages consumers to proactively manage their health through personalized nutrition plans aimed at preventing chronic diseases and optimizing wellness.

• Customization and Personalization: Consumer preferences for customized experiences extend to nutrition, with individuals seeking personalized dietary recommendations, supplements, and meal plans that align with their unique needs and preferences.

• Expansion of Direct-to-Consumer Models: The rise of direct-to-consumer (DTC) personalized nutrition brands presents opportunities to reach consumers directly through online platforms, subscription models, and personalized product offerings, bypassing traditional retail channels and enhancing accessibility and convenience.

• Integration with Healthcare Systems: Collaborating with healthcare providers, insurers, and employers to integrate personalized nutrition solutions into healthcare systems presents opportunities to reach a broader consumer base, improve health outcomes, and reduce healthcare costs through preventive interventions and lifestyle medicine approaches.

US Personalized Nutrition Market – Mergers and Acquisitions

The US Personalized Nutrition Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the US Personalized Nutrition Market include:

• In 2023, Herbalife Nutrition introduced Herbalife One, a digital transformation initiative consolidating a single platform for distributors and customers globally. This unified approach aims to enhance efficiency and productivity, streamlining operations and improving the overall experience for all stakeholders.

• In 2022, BASF SE unveiled a comprehensive range of health ingredients, emphasizing vitamins, carotenoids like lutein, and omega-3 oil, aligning with post-pandemic consumer trends. This strategic focus on nutritional supplements reflects evolving consumer preferences for products supporting immunity, wellness, and overall health.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the US Personalized Nutrition Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

US Personalized Nutrition Market – Significant Threats

The US Personalized Nutrition Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Regulatory Challenges: Evolving regulatory frameworks and uncertainty surrounding the classification and oversight of personalized nutrition products and services pose threats to market growth. Compliance with regulatory requirements and navigating potential legal complexities can be challenging for personalized nutrition companies.

• Data Privacy and Security Concerns: Collecting and analyzing personal health data raises concerns about data privacy and security. Breaches or misuse of sensitive health information could erode consumer trust and deter individuals from engaging with personalized nutrition services, impacting market demand.

• Lack of Scientific Validation: Despite advancements in technology, some personalized nutrition solutions lack robust scientific validation and evidence supporting their efficacy. Skepticism among healthcare professionals and consumers regarding the accuracy and reliability of personalized recommendations may hinder market adoption.

• Competition and Fragmentation: The US personalized nutrition market is becoming increasingly crowded, with numerous companies offering similar products and services. Intense competition and fragmentation may lead to price wars, commoditization, and challenges in differentiating offerings, squeezing profit margins and limiting market share growth.

Category-Wise Insights:

By Product Type

• Active Measurement: Active measurement products in the US personalized nutrition market involve dynamic tracking of individual health metrics such as blood glucose levels, heart rate variability, and sleep patterns. These products utilize wearable devices, smart scales, and mobile apps to provide real-time feedback and insights, empowering users to make informed dietary and lifestyle choices based on their personalized health data.

• Standard Measurement: Standard measurement products in the US personalized nutrition market encompass traditional assessments of health parameters such as weight, height, BMI, and blood pressure. These products often involve standardized questionnaires, physical measurements, and laboratory tests to assess baseline health status and identify potential areas for improvement. While less dynamic than active measurement methods, standard measurement products remain integral to personalized nutrition assessments and interventions.

By Application

• Standard Supplement: Standard supplements refer to personalized nutrition interventions aimed at optimizing overall health and well-being through tailored dietary supplements. Trends include the use of genetic testing and algorithm-based recommendations to customize supplement regimens, growing consumer demand for personalized vitamins and minerals, and the integration of digital platforms for convenient access to personalized supplement subscriptions.

• Disease Based: Disease-based personalized nutrition focuses on addressing specific health conditions or risk factors through tailored dietary interventions. Trends include the adoption of personalized nutrition protocols for chronic diseases such as diabetes, cardiovascular disease, and obesity, the use of biomarker testing to guide dietary recommendations, and the development of condition-specific nutrition plans to support disease management and prevention.

By Form

• Tablet: Tablets are solid dosage forms containing active ingredients compressed into a convenient pill shape. In the US personalized nutrition market, tablets offer precise dosing and ease of consumption, with trends including the incorporation of time-release technology and the use of natural and organic ingredients to meet specific health needs.

• Capsules: Capsules are gelatin or vegetarian-based shells filled with powdered or liquid ingredients. In the US personalized nutrition market, capsules offer flexibility in formulation and customization, with trends including the use of plant-based capsules and the development of targeted-release formulations for enhanced efficacy.

• Powder: Powder supplements consist of finely ground ingredients that can be mixed with liquids or food for consumption. In the US personalized nutrition market, powders offer versatility and customization, with trends including the use of single-serve packets for convenience and the incorporation of functional ingredients such as adaptogens and superfoods.

• Liquid: Liquid supplements come in various forms, including syrups, tinctures, and drink mixes. In the US personalized nutrition market, liquid supplements provide fast absorption and easy administration, with trends including the development of flavored formulations and the use of nano-encapsulation technology for improved bioavailability.

• Others: Other forms of personalized nutrition products may include gummies, bars, and functional foods. These formats offer convenience and appeal to diverse consumer preferences, with trends including the use of innovative delivery systems such as transdermal patches and inhalers, as well as the integration of personalized packaging and branding to enhance consumer engagement.

By End Use

• Direct-to-Consumer (DTC): Direct-to-consumer personalized nutrition involves companies offering tailored dietary recommendations, supplements, and meal plans directly to consumers via online platforms or subscription models. This segment is characterized by convenience, accessibility, and customization, with trends including the rise of online platforms, subscription-based services, and integration with wearable health devices to provide personalized insights and recommendations.

• Wellness and Fitness Centers: Wellness and fitness centers incorporate personalized nutrition services into their offerings to support clients’ health and fitness goals. This segment focuses on providing customized dietary plans, nutritional counselling, and supplement recommendations tailored to individuals’ fitness regimens and performance objectives. Trends include partnerships with nutritionists, integration of nutrition services into fitness apps, and demand for personalized meal plans among gym-goers.

• Hospital and Clinics: Hospitals and clinics offer personalized nutrition services as part of comprehensive healthcare plans to address patients’ specific medical conditions, nutritional deficiencies, or dietary restrictions. This segment emphasizes evidence-based dietary interventions, nutritional therapy, and ongoing monitoring to support patients’ overall health and recovery. Trends include the integration of personalized nutrition into medical treatment plans, collaboration between healthcare professionals and dietitians, and the adoption of digital health platforms for remote patient monitoring.

• Institutions: Institutions such as schools, universities, and corporate cafeterias provide personalized nutrition services to students, employees, and residents to promote health and well-being. This segment focuses on offering nutritious meal options, dietary counselling, and educational programs tailored to the unique dietary needs and preferences of diverse populations. Trends include the implementation of nutrition standards, menu labeling initiatives, and wellness programs to support healthy eating habits and lifestyle choices.

• Others: This category includes specialty retailers, food delivery services, and community-based organizations offering personalized nutrition solutions. These entities cater to niche markets or specific demographic groups, providing customized dietary products, meal kits, or nutritional education programs. Trends vary depending on the specific focus and target audience of each organization, ranging from specialty dietary products to community-based nutrition initiatives.

Report Scope

Competitive Landscape – US Personalized Nutrition Market

The US Personalized Nutrition Market is highly competitive, with a large number of manufacturers and retailers operating in the US. Some of the key players in the market include:

• Viome
• InsideTracker
• Nutrigenomix
• DNAfit
• Nutrigenomix
• Habit
• NutraHacker
• Zipongo (now known as Foodsmart)
• Nutrigenomix
• Orig3n
• Nutrafol
• Care/of
• Persona Nutrition
• Rootine
• Pure Encapsulations
• Others

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

New players in the personalized nutrition market, such as Nutrigenomix and Habit, have adopted innovative approaches by leveraging advancements in genetic testing and data analytics to offer personalized dietary recommendations and meal plans. They differentiate themselves through user-friendly interfaces, scientific rigor, and partnerships with healthcare providers.

Key players dominating the market include companies like InsideTracker and Viome, renowned for their comprehensive health assessments and personalized wellness plans. They maintain market dominance through extensive research, data-driven insights, and strategic collaborations with leading health institutions, solidifying their position as industry leaders.

The US Personalized Nutrition Market is segmented as follows:

By Product Type

• Active Measurement
• Standard Measurement

By Application

• Standard Supplement
• Disease Based

By Form

• Tablet
• Capsules
• Powder
• Liquid
• Others

By End Use

• Direct-to-Consumer
• Wellness and Fitness Centers
• Hospital and Clinics
• Institutions
• Others