Report Code: CMI51978

Published Date: July 2024

Pages: 320+

Category: Consumer Goods

Reports Description

Global Under Eye Serum Market was valued at USD 3.7 Billion in 2024 and is expected to reach USD 9.8 Billion by 2033, at a CAGR of 12.6% during the forecast period 2024 – 2033.

Under-eye serums are designed to target indications of aging around the delicate eye area. They often contain substances like retinol, caffeine, vitamins, and peptide and have a lightweight, fast-absorbing texture.

Under Eye Serum Market: Growth Factors

Growing demand for skincare products

The global under-eye serum market has been significantly influenced by the expanding consumer knowledge of skincare and the increasing focus on treating particular skin issues.

Customers are looking for specialist solutions that address particular skin conditions as self-care and personal grooming become more important, especially in the sensitive under-eye area.

Due to aging, stress, sleep deprivation, and environmental aggressors, the under-eye area is prone to problems like wrinkles, fine lines, puffiness, and dark circles.

There is a rise in demand for these specialist skincare products as knowledge about how well under-eye serums work to address these issues increases.

Strong chemicals that are proven to hydrate, firm, and brighten the under-eye area such as Hyaluronic acid, peptides, antioxidants, vitamin C, and Retinols are actively sought after by consumers.

In response to consumer demand for clean beauty products, the market for under-eye serums has seen innovation as a result of the growing demand for natural and organic formulations.

The rise in popularity of under-eye serums has also been aided by social media, beauty influences, and skincare aficionados who share their product recommendations and skincare routines.

Increasing prevalence of under eye skin issues

The demand for specialty products like under-eye serums is being driven by the rising prevalence of skin issues around the eyes, such as puffiness, fine lines, wrinkles, and dark circles. Skin damage under the eyes is caused by lifestyle factors such as heredity, sun exposure, sleep deprivation, and aging skin.

The market for under-eye serum is expanding due to the need to address these problems. Businesses are creating specialty serums including Retinols, vitamins, and peptides to treat issues like dryness, pigmentation, and loss of collagen in the sensitive area around the eyes.

For instance, The U.S. Department of Agriculture Economic Research Service reports that sales of organic personal care products increased by more than 14% between 2020 and 2021, with under-eye serums ranking among the best-selling products.

To address particular under-eye concerns like puffiness, fine wrinkles, and dark circles, consumers are increasingly turning to specialty under-eye serums and creams that contain components such as hyaluronic acid, caffeine, and peptide.

Under Eye Serum Market: Restraints

High competition

High competition is a significant hindrance in the under-eye serum market, impacting both established brands and new entrants. The market is flooded with a multitude of products, each claiming unique benefits such as anti-aging, hydrating, and brightening effects. This saturation makes it challenging for any single product to stand out.

Established brands like L’Oréal, Estée Lauder, and Clinique dominate with substantial marketing budgets and loyal customer bases, creating formidable barriers for smaller brands and new entrants. Additionally, the rapid pace of product innovation means that companies must continually invest in research and development to keep up with the latest trends and consumer preferences.

This constant need for innovation can be financially burdensome and risky, especially for smaller companies. Moreover, consumers are becoming more educated and discerning, often seeking out detailed reviews and clinical evidence before making a purchase.

This increases pressure on brands to not only innovate but also to substantiate their claims with scientific backing. Furthermore, the rise of niche brands focusing on organic and natural ingredients adds another layer of competition, as these products appeal to the growing segment of eco-conscious consumers.

Overall, the intense competition in the under-eye serum market demands significant investment in quality, marketing, and innovation, making it difficult for brands to achieve and sustain market prominence.

Under Eye Serum Market: Opportunities

Increasing popularity of organic and natural under eye serums

The market for organic under-eye serums is experiencing a significant surge, driven by increasing consumer awareness of natural and sustainable skincare solutions.

Consumers are becoming more discerning about the ingredients in their skincare products, preferring formulations that avoid harsh chemicals and synthetic additives. This trend is particularly strong in the under-eye serum segment, where delicate skin requires gentle, effective care.

Products like Tata Harper’s Restorative Eye Crème, which uses natural ingredients such as buckwheat wax and arnica, are gaining popularity for their ability to reduce puffiness and dark circles while promoting a more youthful appearance.

Similarly, Juice Beauty’s Smoothing Eye Concentrate, which incorporates organic grape and carrot juices along with aloe vera, is favoured for its hydrating and anti-aging properties. The rise of brands like Drunk Elephant, which emphasizes clean, biocompatible ingredients, further exemplifies this shift.

These brands are tapping into the demand for transparency and sustainability, offering under-eye serums that are not only effective but also environmentally friendly. This movement towards organic skincare reflects broader trends in the beauty industry, where wellness and eco-consciousness are increasingly influencing consumer choices.

Under Eye Serum Market: Segmentation Analysis

Global Under Eye Serum Market is segmented by product type, skin type, distribution channel, and region. Based on product type, the market is segmented into creams, gels, serums and others. among that, the serum segment dominated the market in 2023 with a market share of 40.2% and is expected to keep its dominance during the forecast period 2024-2033.

Serums are well known for their lightweight textures and concentrated formulas, which allow the active components to enter the skin more deeply. Its cutting-edge formulas enable more absorption, providing powerful effects and enhancing the under-eye area’s attractiveness.

Serums have a considerable market share in the under-eye serum segment because consumers are drawn to them because of their effectiveness in offering tailored remedies. Under-eye serums are becoming more and more popular due to consumer demand for skincare products with visible benefits.

Based on skin type, the market is segmented into dry skin, oily skin, combination skin, normal skin and sensitive skin. The combination skin segment dominated the market in 2023 with market share of 38.5% and is expected to keep its dominance during the forecast period 2024-2033.

This skin type has unique requirements and challenges, the combination skin sector leads the under-eye serum market.  A combination of oily and dry areas make up combination skin, which can result in several problems like acne, plugged pores, and uneven skin tone.

Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail, and others. Online channels dominated the market in 2023 with a market share of 42.8% and are expected to keep their dominance during the forecast period 2024-2033.

The online retail distribution channel is significantly driving the growth of the under-eye serum market, capitalizing on the increasing consumer preference for convenient and accessible shopping experiences.

The rise of e-commerce platforms like Amazon, Sephora, and Ulta Beauty allows consumers to explore a wide range of under-eye serums from various brands, all from the comfort of their homes.

This accessibility is particularly beneficial for niche and organic products, such as under-eye serums containing natural ingredients like hyaluronic acid, caffeine, and peptides, which might not be readily available in physical stores.

Online retail also supports extensive product information and customer reviews, enabling consumers to make informed purchasing decisions. Brands leverage digital marketing strategies, including social media advertising and influencer collaborations, to reach a broader audience and build brand loyalty.

For instance, popular brands like The Ordinary and Kiehl’s have effectively used online platforms to market their under-eye serums, highlighting their unique benefits and ingredients.

Report Scope

Feature of the Report Details
Market Size in 2024 USD 3.7 Billion
Projected Market Size in 2033 USD 9.8 Billion
Market Size in 2023 USD 3.6 Billion
CAGR Growth Rate 12.6% CAGR
Base Year 2023
Forecast Period 2024-2033
Key Segment By Product Type, Skin Type, Distribution Channel and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

Under Eye Serum Market: Regional Analysis

By Region, Under Eye Serum Market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East & Africa. Asia Pacific led the Under Eye Serum Market in 2023 with a market share of 41.6% and is expected to keep its dominance during the forecast period 2024-2033.

The region has gained recognition for its inventive skincare formulas and proactive attitude to incorporating cutting-edge elements into cosmetics. Innovative ingredients including Hyaluronic acid, peptide, vitamin C, and plant extracts with anti-aging, brightening, and moisturizing qualities are frequently found in under-eye serums sold in the Asia Pacific region.

These formulas are in line with consumer desires for under-eye issues that are targeted towards gentle, yet effective remedies. The spread of under-eye serums throughout the Asia Pacific can be largely attributed to the emergence of digital platforms and the ease of e-commerce.

Online retailers provide a wide selection of skincare products, making it easy for customers to find and buy under-eye serums. Furthermore, social media and beauty influences have a big impact on how consumers perceive products and make decisions, which increases the market for under-eye serums.

In conclusion, a mix of factors including skincare culture, cutting-edge formulas, cultural influences, a growing beauty sector, and the accessibility offered by e-commerce platforms drive the Asia Pacific region’s sizeable stake in the worldwide under-eye serum market. The region continues to be a major force behind growth and innovation in the under-eye serum market on a worldwide basis, even as consumer preferences change.

Under Eye Serum Market: Recent Developments

  • In April 2022, Cetaphil introduced the Hyaluronic acid-containing Cetaphil Hydrating Eye Gel-Cream to moisten the area beneath the eyes.
  • In January 2022, Neutrogena introduced the Neutrogena quick wrinkle repair retinal under eye cream.
  • In September 2021, Olay introduced the Olay Vitamin C + Peptide 24 under-eye gel moisturizer, which contains both vitamin C and peptide. Olay is an expert in making skincare products.

List of the prominent players in the Under Eye Serum Market:

  • L’Oreal
  • Estee Lauder
  • Shiseido
  • Neutrogena
  • Olay
  • Clique
  • Lancôme
  • Kiehl’s
  • La Mer
  • Murad
  • Dermalogica
  • Biotherm
  • Clarins
  • Vichy
  • Dennis Gross Skincare
  • Tata Harper Skincare
  • Peter Thomas Roth
  • SkinCeuticals
  • Caudalie
  • Perricone
  • Others

These key players are adopting various growth strategies such as mergers & acquisitions, joint ventures, expansion, strategic alliances, new product launches, etc. to enhance their business operations and revenues.

The Under Eye Serum Market is segmented as follows:

By Product Type

  • Creams
  • Gels
  • Serums
  • Others

By Skin Type

  • Dry Skin
  • Oily Skin
  • Combination Skin
  • Normal Skin
  • Sensitive Skin

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

Table of Contents

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Under Eye Serum Market, (2024 – 2033) (USD Billion)
    • 2.2 Global Under Eye Serum Market: snapshot
  • Chapter 3. Global Under Eye Serum Market – Industry Analysis
    • 3.1 Under Eye Serum Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Growing demand for skincare products
      • 3.2.2 Increasing prevalence of eye skin issues
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market Attractiveness Analysis By Product Type
      • 3.7.2 Market Attractiveness Analysis By Skin Type
      • 3.7.3 Market Attractiveness Analysis By Distribution Channel
  • Chapter 4. Global Under Eye Serum Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Under Eye Serum Market: Company Market Share, 2023
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, collaboration, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Under Eye Serum Market – Product Type Analysis
    • 5.1 Global Under Eye Serum Market Overview: By Product Type
      • 5.1.1 Global Under Eye Serum Market Share, By Product Type, 2023 and 2033
    • 5.2 Creams
      • 5.2.1 Global Under Eye Serum Market by Creams, 2024 – 2033 (USD Billion)
    • 5.3 Gels
      • 5.3.1 Global Under Eye Serum Market by Gels, 2024 – 2033 (USD Billion)
    • 5.4 Serums
      • 5.4.1 Global Under Eye Serum Market by Serums, 2024 – 2033 (USD Billion)
    • 5.5 Others
      • 5.5.1 Global Under Eye Serum Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 6. Global Under Eye Serum Market – Skin Type Analysis
    • 6.1 Global Under Eye Serum Market Overview: By Skin Type
      • 6.1.1 Global Under Eye Serum Market Share, By Skin Type, 2023 and 2033
    • 6.2 Dry Skin
      • 6.2.1 Global Under Eye Serum Market by Dry Skin, 2024 – 2033 (USD Billion)
    • 6.3 Oily Skin
      • 6.3.1 Global Under Eye Serum Market by Oily Skin, 2024 – 2033 (USD Billion)
    • 6.4 Combination Skin
      • 6.4.1 Global Under Eye Serum Market by Combination Skin, 2024 – 2033 (USD Billion)
    • 6.5 Normal Skin
      • 6.5.1 Global Under Eye Serum Market by Normal Skin, 2024 – 2033 (USD Billion)
    • 6.6 Sensitive Skin
      • 6.6.1 Global Under Eye Serum Market by Sensitive Skin, 2024 – 2033 (USD Billion)
  • Chapter 7. Global Under Eye Serum Market – Distribution Channel Analysis
    • 7.1 Global Under Eye Serum Market Overview: By Distribution Channel
      • 7.1.1 Global Under Eye Serum Market Share, By Distribution Channel, 2023 and 2033
    • 7.2 Supermarkets/Hypermarkets
      • 7.2.1 Global Under Eye Serum Market by Supermarkets/Hypermarkets, 2024 – 2033 (USD Billion)
    • 7.3 Specialty Stores
      • 7.3.1 Global Under Eye Serum Market by Specialty Stores, 2024 – 2033 (USD Billion)
    • 7.4 Online Retail
      • 7.4.1 Global Under Eye Serum Market by Online Retail, 2024 – 2033 (USD Billion)
    • 7.5 Others
      • 7.5.1 Global Under Eye Serum Market by Others, 2024 – 2033 (USD Billion)
  • Chapter 8. Under Eye Serum Market – Regional Analysis
    • 8.1 Global Under Eye Serum Market Regional Overview
    • 8.2 Global Under Eye Serum Market Share, by Region, 2023 & 2033 (USD Billion)
    • 8.3. North America
      • 8.3.1 North America Under Eye Serum Market, 2024 – 2033 (USD Billion)
        • 8.3.1.1 North America Under Eye Serum Market, by Country, 2024 – 2033 (USD Billion)
    • 8.4 North America Under Eye Serum Market, by Product Type, 2024 – 2033
      • 8.4.1 North America Under Eye Serum Market, by Product Type, 2024 – 2033 (USD Billion)
    • 8.5 North America Under Eye Serum Market, by Skin Type, 2024 – 2033
      • 8.5.1 North America Under Eye Serum Market, by Skin Type, 2024 – 2033 (USD Billion)
    • 8.6 North America Under Eye Serum Market, by Distribution Channel, 2024 – 2033
      • 8.6.1 North America Under Eye Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
    • 8.7. Europe
      • 8.7.1 Europe Under Eye Serum Market, 2024 – 2033 (USD Billion)
        • 8.7.1.1 Europe Under Eye Serum Market, by Country, 2024 – 2033 (USD Billion)
    • 8.8 Europe Under Eye Serum Market, by Product Type, 2024 – 2033
      • 8.8.1 Europe Under Eye Serum Market, by Product Type, 2024 – 2033 (USD Billion)
    • 8.9 Europe Under Eye Serum Market, by Skin Type, 2024 – 2033
      • 8.9.1 Europe Under Eye Serum Market, by Skin Type, 2024 – 2033 (USD Billion)
    • 8.10 Europe Under Eye Serum Market, by Distribution Channel, 2024 – 2033
      • 8.10.1 Europe Under Eye Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
    • 8.11. Asia Pacific
      • 8.11.1 Asia Pacific Under Eye Serum Market, 2024 – 2033 (USD Billion)
        • 8.11.1.1 Asia Pacific Under Eye Serum Market, by Country, 2024 – 2033 (USD Billion)
    • 8.12 Asia Pacific Under Eye Serum Market, by Product Type, 2024 – 2033
      • 8.12.1 Asia Pacific Under Eye Serum Market, by Product Type, 2024 – 2033 (USD Billion)
    • 8.13 Asia Pacific Under Eye Serum Market, by Skin Type, 2024 – 2033
      • 8.13.1 Asia Pacific Under Eye Serum Market, by Skin Type, 2024 – 2033 (USD Billion)
    • 8.14 Asia Pacific Under Eye Serum Market, by Distribution Channel, 2024 – 2033
      • 8.14.1 Asia Pacific Under Eye Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
    • 8.15. Latin America
      • 8.15.1 Latin America Under Eye Serum Market, 2024 – 2033 (USD Billion)
        • 8.15.1.1 Latin America Under Eye Serum Market, by Country, 2024 – 2033 (USD Billion)
    • 8.16 Latin America Under Eye Serum Market, by Product Type, 2024 – 2033
      • 8.16.1 Latin America Under Eye Serum Market, by Product Type, 2024 – 2033 (USD Billion)
    • 8.17 Latin America Under Eye Serum Market, by Skin Type, 2024 – 2033
      • 8.17.1 Latin America Under Eye Serum Market, by Skin Type, 2024 – 2033 (USD Billion)
    • 8.18 Latin America Under Eye Serum Market, by Distribution Channel, 2024 – 2033
      • 8.18.1 Latin America Under Eye Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
    • 8.19. The Middle-East and Africa
      • 8.19.1 The Middle-East and Africa Under Eye Serum Market, 2024 – 2033 (USD Billion)
        • 8.19.1.1 The Middle-East and Africa Under Eye Serum Market, by Country, 2024 – 2033 (USD Billion)
    • 8.20 The Middle-East and Africa Under Eye Serum Market, by Product Type, 2024 – 2033
      • 8.20.1 The Middle-East and Africa Under Eye Serum Market, by Product Type, 2024 – 2033 (USD Billion)
    • 8.21 The Middle-East and Africa Under Eye Serum Market, by Skin Type, 2024 – 2033
      • 8.21.1 The Middle-East and Africa Under Eye Serum Market, by Skin Type, 2024 – 2033 (USD Billion)
    • 8.22 The Middle-East and Africa Under Eye Serum Market, by Distribution Channel, 2024 – 2033
      • 8.22.1 The Middle-East and Africa Under Eye Serum Market, by Distribution Channel, 2024 – 2033 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1 L’Oreal
      • 9.1.1 Overview
      • 9.1.2 Financials
      • 9.1.3 Product Portfolio
      • 9.1.4 Business Strategy
      • 9.1.5 Recent Developments
    • 9.2 Estee Lauder
      • 9.2.1 Overview
      • 9.2.2 Financials
      • 9.2.3 Product Portfolio
      • 9.2.4 Business Strategy
      • 9.2.5 Recent Developments
    • 9.3 Shiseido
      • 9.3.1 Overview
      • 9.3.2 Financials
      • 9.3.3 Product Portfolio
      • 9.3.4 Business Strategy
      • 9.3.5 Recent Developments
    • 9.4 Neutrogena
      • 9.4.1 Overview
      • 9.4.2 Financials
      • 9.4.3 Product Portfolio
      • 9.4.4 Business Strategy
      • 9.4.5 Recent Developments
    • 9.5 Olay
      • 9.5.1 Overview
      • 9.5.2 Financials
      • 9.5.3 Product Portfolio
      • 9.5.4 Business Strategy
      • 9.5.5 Recent Developments
    • 9.6 Clique
      • 9.6.1 Overview
      • 9.6.2 Financials
      • 9.6.3 Product Portfolio
      • 9.6.4 Business Strategy
      • 9.6.5 Recent Developments
    • 9.7 Lancôme
      • 9.7.1 Overview
      • 9.7.2 Financials
      • 9.7.3 Product Portfolio
      • 9.7.4 Business Strategy
      • 9.7.5 Recent Developments
    • 9.8 Kiehl’s
      • 9.8.1 Overview
      • 9.8.2 Financials
      • 9.8.3 Product Portfolio
      • 9.8.4 Business Strategy
      • 9.8.5 Recent Developments
    • 9.9 La Mer
      • 9.9.1 Overview
      • 9.9.2 Financials
      • 9.9.3 Product Portfolio
      • 9.9.4 Business Strategy
      • 9.9.5 Recent Developments
    • 9.10 Murad
      • 9.10.1 Overview
      • 9.10.2 Financials
      • 9.10.3 Product Portfolio
      • 9.10.4 Business Strategy
      • 9.10.5 Recent Developments
    • 9.11 Dermalogica
      • 9.11.1 Overview
      • 9.11.2 Financials
      • 9.11.3 Product Portfolio
      • 9.11.4 Business Strategy
      • 9.11.5 Recent Developments
    • 9.12 Biotherm
      • 9.12.1 Overview
      • 9.12.2 Financials
      • 9.12.3 Product Portfolio
      • 9.12.4 Business Strategy
      • 9.12.5 Recent Developments
    • 9.13 Clarins
      • 9.13.1 Overview
      • 9.13.2 Financials
      • 9.13.3 Product Portfolio
      • 9.13.4 Business Strategy
      • 9.13.5 Recent Developments
    • 9.14 Vichy
      • 9.14.1 Overview
      • 9.14.2 Financials
      • 9.14.3 Product Portfolio
      • 9.14.4 Business Strategy
      • 9.14.5 Recent Developments
    • 9.15 Dr. Dennis Gross Skincare
      • 9.15.1 Overview
      • 9.15.2 Financials
      • 9.15.3 Product Portfolio
      • 9.15.4 Business Strategy
      • 9.15.5 Recent Developments
    • 9.16 Tata Harper Skincare
      • 9.16.1 Overview
      • 9.16.2 Financials
      • 9.16.3 Product Portfolio
      • 9.16.4 Business Strategy
      • 9.16.5 Recent Developments
    • 9.17 Peter Thomas Roth
      • 9.17.1 Overview
      • 9.17.2 Financials
      • 9.17.3 Product Portfolio
      • 9.17.4 Business Strategy
      • 9.17.5 Recent Developments
    • 9.18 SkinCeuticals
      • 9.18.1 Overview
      • 9.18.2 Financials
      • 9.18.3 Product Portfolio
      • 9.18.4 Business Strategy
      • 9.18.5 Recent Developments
    • 9.19 Caudalie
      • 9.19.1 Overview
      • 9.19.2 Financials
      • 9.19.3 Product Portfolio
      • 9.19.4 Business Strategy
      • 9.19.5 Recent Developments
    • 9.20 Perricone
      • 9.20.1 Overview
      • 9.20.2 Financials
      • 9.20.3 Product Portfolio
      • 9.20.4 Business Strategy
      • 9.20.5 Recent Developments
    • 9.21 Others.
      • 9.21.1 Overview
      • 9.21.2 Financials
      • 9.21.3 Product Portfolio
      • 9.21.4 Business Strategy
      • 9.21.5 Recent Developments
List Of Figures

Figures No 1 to 29

List Of Tables

Tables No 1 to 77

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2033

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them.
Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

• Suppliers of raw materials

• Buyers.

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Perspective Primary research Secondary research
Supply-side
  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data
Demand-side
  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Market Analysis Matrix

Qualitative analysis Quantitative analysis
  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2033
  • Market revenue estimates and forecasts up to 2033, by technology
  • Market revenue estimates and forecasts up to 2033, by application
  • Market revenue estimates and forecasts up to 2033, by type
  • Market revenue estimates and forecasts up to 2033, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

Prominent Player

  • L’Oreal
  • Estee Lauder
  • Shiseido
  • Neutrogena
  • Olay
  • Clique
  • Lancôme
  • Kiehl’s
  • La Mer
  • Murad
  • Dermalogica
  • Biotherm
  • Clarins
  • Vichy
  • Dennis Gross Skincare
  • Tata Harper Skincare
  • Peter Thomas Roth
  • SkinCeuticals
  • Caudalie
  • Perricone
  • Others

FAQs

The restraints of the Global Under Eye Serum Market is high competition.

The major driver for the Global Under Eye Serum Market growing demand for skincare products and increasing prevalence of under eye skin issues.

The “Creams” category dominated the market in 2023.

The key players in the market are L’Oreal, Estee Lauder, Shiseido, Neutrogena, Olay, Clique, Lancôme, Kiehl’s, La Mer, Murad, Dermalogica, Biotherm, Clarins, Vichy, Dr. Dennis Gross Skincare, Tata Harper Skincare, Peter Thomas Roth, SkinCeuticals, Caudalie, Perricone, Others.

“Asia Pacific” had the largest share in the Under Eye Serum Market.

The global market is projected to grow at a CAGR of 12.6% during the forecast period, 2024-2033.

The Under Eye Serum Market size was valued at USD 3.7 Billion in 2024.

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